Search engines keep on updating their algorithms every now and then. They do so to keep their end users happy and satisfied. Thus, it is always advised that one should keep a check on these changing trends and incorporate it into their strategy. Failing to do so affects both; the traffic and outreach.
Traffic dip or loss is common during such times and one shouldn’t worry in such scenarios. But if a brand is losing its organic traffic on a regular basis, it might be due to something else. In such a case, a brand should first check if it has received any penalty from Google. By addressing the issue, you can be sure of no such dip in traffic. Besides this, there are many other reasons for traffic loss like a non-responsive website design, broken analytics tracking code and more.