SEO has witnessed a great change over the past few years. Those in the digital marketing field specialised in providing search engine optimisation services know how drastically search engine algorithm changes and how deeply it impacts the ranking of the businesses.
Keyword plays a significant role in ranking a business page high on SERP. Choosing the right keyword is essential to obtain a positive or desired SEO result. While looking for keywords, businesses, usually the ones that are new go for high volume keywords. The problem that lies with ranking for such high volume keywords is that there is already a tough ranking race going on which makes it even tougher to compete. The experts always advise going for keywords which have low search volume and lower competition.
The trick here is, first get the Google to recognise you for low ranking keywords and attract backlinks. This will make it easier for you to rank for high volume keywords.